How Mental on Twitter:

I spent almost four months working on How Mental's Twitter presence .

It started out at 500 followers with little to no engagement.

After those few months, the account reached over 1,600 followers, with each post averaging 18-20 engagements.

The most engaged-with post throughout that period achieved over 140 engagements.

I was posting 3-5 times a day.

Running several Twitter campaigns taught me the value of one-to-one interactions and how to optimise posts that convert followers to consumers.

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